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What is a package any way? It could be a box or a container or anything similar.
We all know the package conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do? That job has changed dramatically in the last decade. The package has become the “first moment of truth” at retail.
Slide: Retail's First Moment Of Truth
And now, especially it’s going to decide whether someone will by your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.
Reprinted with Permission from http://packagingdiva.com
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