Managers use Pack-Track for one-off studies. It is a powerful research tool in this respect and has the unique benefit of adaptability coupled with expert insight able to consider a lateral brief in-depth. Recent examples of this include closures for liquids that aid consumer usage, enhanced standout at PoS, PET that looks like glass, as well as the conventional narrow research briefs, like researching water bottles in France, or identifying non-board cigarette packs.
Pack-Track Studies are a well used facility and typical ways of employing them as a research tool include:
- Packs in a product sector by country, region or globally
- Country or regional pack characteristics, by sector through to all FMCG
- Pack format developments
- On-pack feature developments
- Exploiting the lateral approach by identifying methods and innovation to fulfil a task, irrespective of the market and sector involved. This is a powerful Pack-Track strength
- Understanding branding graphics solutions by country, region or globally prior to comissioning a design agency
- Seek out cost reducing pack solutions
Studies include in-store pack images, pack samples and studio images, interpretation and analysis of the information gathered, an overview report and, as required, a PowerPoint presentation by an interantional packaging expert.
Other Pack-Track services
We can identify and provide you with pack samples from around the world. We also have probably the largest image bank of FMCG packs, in-store on the shelf, as well as studio images. In recent years images and samples from our significant pack smaple archive have been hired out at the request of senior management for their meetings or for international workshops, to gain understanding and create stimulus.
Pack-Track
Your Personal 24/7 ProActive Pack Expert
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